Mobile websites are short and abridged mode of web pages that could easily be viewed in a mobile device?s web browser. Though the concept is not new, yet its current popularity and demand was invisible before. According to available statistical data, in the year 2011, over 400 million smartphone devices were sold that made history. The current number of smartphone users is over 1 billion and the size is expected to grow double by the next 3 years. This is what has compelled small, medium as well as large sized businesses to go mobile by developing mobile friendly websites.
When we talk about advantages of mobile website for the businesses, they are numerous. A short and concise overview of them is given below.
- Having a mobile website increases your potential to target a much wider segment of the market, that is even much educated and tech savvy. The given statistics in the introductory remarks clearly tell that mobile is the future. We are attracting enhanced mobility in our lives that is converting us into mobile workers. Therefore, the expected customers and prospects? market becomes much larger.
- Facebook has over 1 billion registered members while it claims that over 45% of its users access the social networking giant through their mobile devices. On the other hand, Gartner survey found that over 67% of Americans prefer to search on their mobile devices while around 87% of them have a smartphone.
- A mobile friendly website can help you save the cost of separate mobile app development. There are many organizations that usually go for separate mobile application development. This becomes even costlier if you develop a separate smartphone app for different mobile platforms i.e. iOS, Android, Windows and BlackBerry. Conversely, if you build a mobile website, it could easily be loaded into any platform?s mobile browser. This saves your investment of time and resources in apps development.
- Google has announced separate mobile advertisement program and allocated billions of dollars for portable advertisement. This becomes even more attractive if you are having a blog as you can activate AdSense and start earning from your blog website.
- From the search engine marketing perspective, mobile website has numerous dedicated advantages. Google indexes mobile websites separately and search results for mobile are different than that of desktop. Therefore it becomes very easy for any website to get top rank in mobile search and start getting quality traffic.
- Though, mobile market is expanding enormously. Yet, this market is less competitive as compared to the desktop search business. Therefore, you need to invest fewer resources and less time to obtain quality results, handsome traffic and better rank.
Finally, there are numerous mobile apps and tools that have enabled webmasters and bloggers to manage their website and discipline their work. From Analytics to Elite SEM and iAdSense, there are bundle of web management applications that can be downloaded from respective application store of your mobile platforms. However, always consult some expert web development company for building your mobile website to avoid any financial loss or technical problem later on.
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