Get MORE Facebook Fans & Likes
Using email marketing is a great way to build a successful website. No matter the size of business, the industry, or the product or service offered, this tool works when done right. However, while email marketing works, there are some important rules to know before diving in headfirst.
One of the most common mistakes made is saying something only to wish you could take it back. Remember, with emails, information is in writing so before you hit the ?send? button, it is imperative to read and re-read the information. In addition to looking for things such as grammatical errors or typos, you also want to make sure the content of the email is in no way offensive to anyone who might read it.
It is very easy to spend time writing a great email marketing message with an attached ezine, article, or blog, send it, and think little about it. Unfortunately, not paying close attention to the words being used can not only result in losing existing and potential customers, but possibly getting you into hot water from a legal standpoint. Always keep in mind that an innocent email marketing campaign can be highly successful or very damaging.
For one thing, you have to remember that even if your email marketing is going out to people who have opted in or requested it in one form or another, the content is never private. There are many hackers moving about the Internet, reading and scouring to see what they can grab and use to their advantage. For this reason, make sure anything provided to your intended audience is something that could be read by anyone without giving out any type of proprietary information.
Another important tip for using email marketing is that again, while words written may seem innocent enough make sure your words would be upheld in a court of law. If for some reason you were to provide information that could cross over legal lines, you need to make sure you have a legal foot to stand on. If you are uncertain due to the specific content of the email marketing, you can always run things by an attorney for his or her input.
In addition, the focus of an email marketing campaign is to promote your online business, as well as the product and/or service being sold or provided. Therefore, you should always refrain from making negative comparisons or comments about competitors that would only hurt you by placing negative light on your company. Now, that is not to say that you could word the content to let people know you offer a much greater product or service than that of your competitor, but leave the actual name of that competitor out of the equation.
Finally, while you want to let people know that you have a professional and reputable business, it is also imperative that you not reveal any type of private information. In other words, you can say enough to entice the reader to want to know more without giving out too much information that could put your business at risk. Email marketing has proven time and time again to boost sales for companies but only when all dynamics are considered.
Targeted Email Advertising
Source: http://www.majon.com/blog/internet-marketing/2012/09/strategies-for-safe-email-marketing/
wiz khalifa and amber rose oh the places you ll go blunt amendment justin bieber birthday read across america vikings stadium breitbart dead
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন