Ok, this may sound unusual but it's important: you have to be professional at all times, and we say that because we all know what the usual texting language spelling and usage is like - forget that approach. Think about your prospects, and then imagine what their reaction will be if you text them using language that reminds them, maybe, of their teenage children. Don't use 4 instead of using 'for' or any other kinds of short forms that are used by mobile phone users. You will find that people will have a tough time believing you are a legitimate business with all the slang word usage. Also, there is the remote possibility that some people may have difficulty understanding you. You always want to be clear and write in the kind of English a serious customer will appreciate. As in all direct response type advertising; be doubly sure you have a strong and clear call to action. No matter what it is your offer needs them to do - tell them very clearly to do it. Just the way on the Internet people can seem to be lost when it comes to taking the required action, even on mobile phones they may fail to understand what to do, unless you make it clear to them. Also, make your call to action relevant to your offer and don't make it too vague or simple, because the last thing you want is your prospect guessing. That's what you want to do, and it may help to try to find other mobile ads you can study.
You will also have another grouping which will be what people responded to which offers. If you keep doing this you will know what kinds of offers perform well with certain demographic markers, and that will be powerful information. For example, if a group of customers likes getting offers with a certain discount percentage, you can have them in one group. Customers are always on the lookout to receive offers that are handcrafted for them, so when you have all of them in a group, it becomes easier for you to manage your future campaigns. Another natural result of your records and analysis is that your return on investment will only be higher.
Simple often is powerful, and that is what these mobile marketing tips represent, and they will help you if you follow them. Don't let yourself become complacent when it comes to any one particular way to market to a crowd. Be open for experimenting new methods and techniques, and test out different ideas to get better results. If you get involved with mobile marketing, do not give up because there are not many marketers advertising to them - just yet.
Source: http://skybuilder.in-review.com/how-to-create-winning-customer-service-for-your-online-business/
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