When you are running a business, it is a wise idea to make of SEO to attract traffic, interest visitors and change them into customers that return.? This is what internet marketing is there for and by properly marketing online you could literally make money online.
The problem is that not all business owners or managers actually have the time to manage the SEO campaign or afford an internet marketing company to manage and maintain the company?s internet marketing and PR campaigns.
Small businesses operating their own online stores?have?to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online.? This becomes a catch 22 situation as, the smaller the budget for internet marketing, the less growth the website will show and the less people (possible customers) will visit the website.
That is why we have put together some tips on how you can drive your SEO to make money for you with your online company.
The more content you have the more visible you will become as more people will be coming across your information and content while doing an internet search.? As simple as that.
If you feel that it is a huge mountain that you have to conquer, you could always ask your staff to each add content every day.? Depending on the size of your business, you could always employ one or two staff members who write and submit articles on your business on a permanent basis.
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- Make use of Google Authorship to personalize your? content
When you make use of Google authorship you are giving your content an identity.? This means that, when you write an article, it will refer to your company name as the author of the article.? The more people see your author name, the better it will stick in their thoughts.
The more your brand name or services pop up, the more people will get to know you, and therewith you will become more well known among users.? As soon as you are more well known, they will feel that you are here to stay, making it more comfortable for them to purchase from you.
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- You should constantly strive to improve your service
There are things within the management of your SEO that you should know at all times like how fast your web pages are loading and whether your CSS is compressed.? If you do not know this, you should definitely improve your service by using a SEO based performance system.
In this way you will be on track constantly regarding all the details of your website?s performance and it will then be much easier to rectify any problems that could lead to less than perfect performance.
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- Make your content more locally targeted
Generally, unless you are capable of delivering service across the world, it will generate more possible clients than just visitors if you target your marketing to your local market.
By basing your marketing on your target area, it will be more likely to generate sales as someone looking for a service will find it more convenient to make use of local business and not have to drive hundreds of kilometres to purchase a product.
Source: mashable.com
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Category: SEOPosted by: Friedel Coetsee
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