Neal Mohan, Google's Vice President of Display Advertising, took the stage at Federated Media's Signal event this morning in San Francisco, and the first few minutes were pretty awkward. Google has been tangled up in some big controversies recently, and interviewer John Battelle started off by grilling Mohan about them. First, they talked about last month's revelation that Google had
circumvented Safari's block on third-party cookies. Mohan repeated the explanation Google offered when the news came to light ? that Google was just trying to add the +1 button to display ads for users who had opted-in via Google+. Serving the cookie was the "unanticipated and unforeseen consequence" of using a "known workaround" to make that happen. Now that Google realized what has happened (or, less charitably, now that it has been caught), Mohan said it has "begun the remediation of that process."
Source: http://feedproxy.google.com/~r/Techcrunch/~3/aEracN_lLIs/
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