On April 30th 2012, ICANN, the Internet Authority, will announce the most expected list of 1000-2000 gTLD designer domain names that have been applied for a cost on average of a million dollars each.
If you still have no idea what a gTLD is or why it?s so important, it makes no difference. Simply put, it?s a game changer, it will alter the direction of your name brand, no matter where you are located, what size or type of business you are in. This date will also demonstrate the most logical model of internet expansion and showcase the new ?naming ? tools, which in the right hands, will topple most sleepy giant brands, with the right teams and application. If you missed all the action, there?s no reason to feel bad. In recent memory, it took years for the world to figure out the ?@? symbol or getting used to the never- heard-of term that became the ?domain name?.? This time around, corporate corridors and social media will contain discussion about new, privileged knowledge regarding ICANN?s designer domain names called gTLDs. ?The upper hand will be given to new skills on how and why to apply gTLDs to existing business models and despite the costs, what components can makes these name devices dangerously powerful enough to topple existing brands?
Three options:
1- Do nothing. The name application window is now closed and will remain shut for the next several years. This program was in the making for a decade and was announced with global fanfare four years ago , while a full speed go-ahead was given six months ago. For whatever reason, if you are mistakenly left out, you may have to face some serious internal discussions.
2-Just wait. The name application process is very intricate, yet very simple.? If you use this waiting period that spans few years, and prepare for the next round, you may acquire some very deep insight not only about the advanced level ?cyber name games?, but also discover some hidden internal name branding problems in need of serious answers.
3- Simply watch. Observe the competition and see if they take off or crash. Either way, as spectators, you have some advantages. Enjoy the show and get ready to cheer or jeer. The fact that the world has changed and the global domain name expansion has brought us to a new age internet that demands a new sets of skills and understanding to drive global marketing and branding.
Those who wish to become thoroughly familiar with the new battlefield must study the subject in-depth. Half knowledge is the worst kind of knowledge. Most of the basic information can be found on the Internet.
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